We are very thrilled to know that our custom developed big data driven marketing application for auto dealers made Forbes magazine.

“When Lang Smith, CEO of Cloud Signalytics for the auto industry, he was filling a gap the rest of the industry didn’t take seriously. At that time, the industry followed the motto, “If we spend the money on ads, the sales will come in automatically over time.” In Smith’s case, he revolutionized old marketing rules. Instead of having customers receive endless offers from dealerships with nothing to do with their individual situations, he showed the auto industry how to use predictive analytics to offer customers only what they need, and when they need it. The outcome: Smith is helping companies such as car dealerships to reduce their marketing budgets by 50% or more, while increasing their abilities to meet customers’ wants.”

Read the full story here.