is on Forbes

We are very thrilled to know that our custom developed big data driven marketing application for auto dealers made Forbes magazine.

“When Lang Smith, CEO of Cloud Signalytics for the auto industry, he was filling a gap the rest of the industry didn’t take seriously. At that time, the industry followed the motto, “If we spend the money on ads, the sales will come in automatically over time.” In Smith’s case, he revolutionized old marketing rules. Instead of having customers receive endless offers from dealerships with nothing to do with their individual situations, he showed the auto industry how to use predictive analytics to offer customers only what they need, and when they need it. The outcome: Smith is helping companies such as car dealerships to reduce their marketing budgets by 50% or more, while increasing their abilities to meet customers’ wants.”

Read the full story here.

Our Founder and CEO, Zulfikar Ali featured at Minnesota’s tech magazine

Zulfikar Ali immigrated to the United States in 1997 at the age of 18 and hasn’t skipped a beat in pursuit of his American Dream.

Arriving on a student visa scholarship at the University of Wisconsin-Eau Claire, he obtained an MIS degree in 2001 — just as the dot com bubble blew.  While many of his international peers became jobless and returned to their home country, Ali landed an entry level position in customer support for a mortgage appraisal company.

A few months in, he wrote a software app that streamlined internal process, earning a quick promotion to the IT department and opportunity for US Citizenship.  Fast forward three years to job offer from Wells Fargo that promised broader horizons, prompting a natural move up the ladder.

“…but I always wanted to do my own thing,” Ali says insatiably,  “So I started to.” Read more at: